Location : Cleveland, OH
I think that you can tell from past reviews that I am not into "self help" books, or the like. I don't think that I have ever read a book on being a better salesman or businessman (but I do have several on my bookshelf). So, why did I pick up The Dip? Because 1) I trust Seth, 2) I read his blog every day, 3) at 70 pages, he doesn't have time for bull****, and, 4) this is tough to admit, but I feel as though I am in the dip of which he writes.
Contents:
Being the Best in the World is Seriously Underrated
If You're Not Going to Get to #1, You Might as Well Quit Now
The Best in the World?
Acknowledgements
It's Almost Impossible to Overinvest in Becoming the Market Leader
A very quick read, but one that requires a second reading, so that you do not miss anything. Yes, you can miss some things. Seth throws a lot at you, and it takes some time to digest it. A second reading is almost required.
So, what is The Dip? You start something and soon it gets hard and not a lot of fun. It may only be a setback that once you push through it, everything else falls into place. Can you recognize it? What can you do to overcome it? What have some other people done? These Dips, if you beat it properly, will propel you to be the best - in your market, your niche, your life. And, of course with that, comes the associated benefits; more recognition, wealth (and not just monetary), and security.
This book is very well written (it has to be, since it is only 70 pages) and Seth provides enough information for you to succeed (or to recognize when to quit). There are quite a few good anecdotes in the book, but the one that I liked the best was when Seth was talking about Jack Welch (former CEO of GE) and why he sold off some profitable businesses. These businesses weren't the best in the world, they were more like #4. Why did they go? Because they showed the other people in the organization that ". . . it was okay not to be the best in the world . . . " Probably an oversimplification, but I like the way that Seth thinks.
I found it a very enjoyable and satisfying read and would recommend it highly.
Technorati tag: Seth Godin The Dip book review
Comment posted by Duffbert06/28/2007 07:29:50 AM
Homepage: http://www.twduff.com
Nice review... Just put that one on hold at the library. Thanks!
Comment posted by Gregg Eldred06/30/2007 03:37:03 PM
Homepage: http://www.ns-tech.com/blog/geldred.nsf
@Duffbert: Thanks for the kind words. I look forward to your thoughts on it.
I have to say, that if it weren't for me reading his blog, I wouldn'th have bought it/read it. Regardless, I am glad that I did.
BTW - Illustrations are done by Hugh:
http://www.gapingvoid.com
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