Location : Cleveland, OH
Now in its 19th year, Lotusphere will once again attempt to make up the ground Lotus Notes lost as a result of shifts in strategy at IBM and changes in the market in the past few years. But with Lotus Notes facing an uphill battle, five days at "the happiest place on Earth" will have to go a long way.
. . . But even with the help of the Connect conference, some in the industry are concerned that Lotusphere '12 may be too little, too late.
Sandy Carter is quoted, but without the exclamation points or hashtags, which made the reading a bit easier. Also, Alan Lepofsky is quoted:
"They do have to focus on a couple very specific messages instead of trying to be so broad, and show not the features but the benefits that come out of it - focusing on the end result and not focusing on the tools," Lepofsky says. "As much as the business partners want the advertising and marketing around specific tools, I think it's more important to focus on the end result of what these tools can do for you."
There is a lot of pressure on the IBM Lotus brand, hopefully a few sessions at Lotusphere show that the brand has a solid, attainable plan for the coming year(s).
Link: PC Advisor: Can IBM's social approach at Lotusphere jumpstart a Lotus Notes comeback?
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