Location : Cleveland, OH
It probably comes as no surprise that Twitter
usage grew 1,382 percent in just three years. It is a service that, once
you understand it and its power, can become a part of your daily life.
In more ways than just telling the world what you had for lunch. To help
people understand that growth and to assist them with the use of Twitter,
Tim O'Reilly and Sarah Milstein have authored The
Twitter Book. This little
book, all of 234 pages, can be read in one sitting. Or, more likely, kept
at arms reach, as it contains a wealth of information that one will refer
to many times. It has the added bonus of explaining, using easy to understand
terms, why you and your organization should be on Twitter, how to monitor
the conversations, and the various tools at your disposal to leverage the
service.
Contents:
Introduction
Chapter 1: Get Started
Chapter 2: Listen In
Chapter 3: Hold Great Conversations
Chapter 4: Share Information and Ideas
Chapter 5: Reveal Yourself
Chapter 6: Twitter for Business: Special Considerations and Ideas
Index
Tim O'Reilly and Sarah Milstein waste no time jumping into the Twitter universe. Within a few pages, you understand the appeal of the service, something called "ambient intimacy" which is a "lightweight but meaningful connection." While the conversations seem, to those not familiar with Twitter, as being banal, they actually bring people together. Once O'Reilly and Milstein explain the value of the service using several scenarios, they help you get started, from signing up to explaining Twitter terms, from finding people to follow to how to test drive the service. Once the basics have been covered, they cover a wide range of topics, providing tips and tricks, URL shorteners, customization of your Twitter page, and more. The final chapter is very helpful for organizations that want to leverage Twitter. Many of the items that O'Reilly and Milstein present in that chapter would be applicable to those may use the service to look for a job, too. It is the highlight of the book, as it presents solid guidelines for corporate tweeting and monitoring of the conversations taking place through Twitter.
The Twitter Book is an excellent resource for those new to the service or old hands. Written in a casual, conversational style, with plenty of graphics and examples, this book will connect with a wide range of Twitter users. Even the early chapters are beneficial to those that live on Twitter, especially when the authors explain @messages, the power of Twitter Search, and how to retweet. While retweeting may seem simple to veteran Twitter users, there are some excellent tips presented in this book on how to effectively retweet. O'Reilly and Milstein also provide the reader with solid 3rd party applications and web sites where the user can take advantage of the conversations on Twitter. Many of them may be familiar, like Twitterific and TweetDeck, for mobile and desktop tweeting, and sites like What the Trend and Who Should I Follow, for determining Twitter trends and finding interesting people to follow. While you may worry that the information will become dated quickly, O'Reilly and Milstein minimize that fear by writing an excellent resource and promising that they will continue to update it. Whether you are thinking about experimenting with Twitter or a seasoned user, The Twitter Book is an excellent resource. While I borrowed this book from the library, I will be purchasing it in the near future; there is just too much good information contained in this book
Disclosure:
Obtained from:: Library
Payment: Borrowed
Technorati tag: book review The Twitter Book Tim O'Reilly Sarah Milstein
Contents:
Introduction
Chapter 1: Get Started
Chapter 2: Listen In
Chapter 3: Hold Great Conversations
Chapter 4: Share Information and Ideas
Chapter 5: Reveal Yourself
Chapter 6: Twitter for Business: Special Considerations and Ideas
Index
Tim O'Reilly and Sarah Milstein waste no time jumping into the Twitter universe. Within a few pages, you understand the appeal of the service, something called "ambient intimacy" which is a "lightweight but meaningful connection." While the conversations seem, to those not familiar with Twitter, as being banal, they actually bring people together. Once O'Reilly and Milstein explain the value of the service using several scenarios, they help you get started, from signing up to explaining Twitter terms, from finding people to follow to how to test drive the service. Once the basics have been covered, they cover a wide range of topics, providing tips and tricks, URL shorteners, customization of your Twitter page, and more. The final chapter is very helpful for organizations that want to leverage Twitter. Many of the items that O'Reilly and Milstein present in that chapter would be applicable to those may use the service to look for a job, too. It is the highlight of the book, as it presents solid guidelines for corporate tweeting and monitoring of the conversations taking place through Twitter.
The Twitter Book is an excellent resource for those new to the service or old hands. Written in a casual, conversational style, with plenty of graphics and examples, this book will connect with a wide range of Twitter users. Even the early chapters are beneficial to those that live on Twitter, especially when the authors explain @messages, the power of Twitter Search, and how to retweet. While retweeting may seem simple to veteran Twitter users, there are some excellent tips presented in this book on how to effectively retweet. O'Reilly and Milstein also provide the reader with solid 3rd party applications and web sites where the user can take advantage of the conversations on Twitter. Many of them may be familiar, like Twitterific and TweetDeck, for mobile and desktop tweeting, and sites like What the Trend and Who Should I Follow, for determining Twitter trends and finding interesting people to follow. While you may worry that the information will become dated quickly, O'Reilly and Milstein minimize that fear by writing an excellent resource and promising that they will continue to update it. Whether you are thinking about experimenting with Twitter or a seasoned user, The Twitter Book is an excellent resource. While I borrowed this book from the library, I will be purchasing it in the near future; there is just too much good information contained in this book
Disclosure:
Obtained from:: Library
Payment: Borrowed
Technorati tag: book review The Twitter Book Tim O'Reilly Sarah Milstein
Powered By : Domino
BlogSphere V1.3.1
Join The WebLog Revolution at BlogSphere.net